Remember When: 1953

Compiled by Don McNeil, Shakopee Heritage Society

From the Shakopee Valley News

January 1, 1953

Best of Everything, May the Magic Lantern of Success Light Your Way to Happiness – Mahar Hardware

Happy New Year – Borchardt Brothers, authorized Ford Dealers

A Peaceful New Year – Our thanks to everyone in town for their good will and friendship in 1952 – Mertz Agency (E. V. & R. E. Mertz)

Happy New Year – A full quota of joy and prosperity to each of you – Rein Truck Lines, Joe Rein, Owner

Should Auld Acquaintance be forgot…Will bring to mind your friendship throughout the year – S. M. Hennen, Building Contractor, Shakopee

In the old manner, we offer our cordial and heartfelt greetings – Ries Plumbing and Heating, John L. Ries, Proprietor, Shakopee

A heartfelt “thank you” for your loyalty and patronage in the past, and a Happy New Year – Florence and Johnny Kenfield, Hamm’s Branch Distributor, Shakopee

January 8, 1953

General Motors unveils 1953 Models…Three new auto showings this weekend.

It will be another big weekend on Shakopee’s “automobile row” as two local dealers plan showing of 1953 models. Effertz and Roster announce the new Golden Anniversary Buick while Schesso Brothers will unveil both the new Oldsmobile and Chevrolet with a simultaneous display. All three models go on display tomorrow and Saturday. Highlights of the new models:

  • Buick – Headlines their new line with a V-8, valve-in-head engine in their Super and Roadmaster models – a departure from the traditional Buick Straight 8 design. A total of 87 changes including new twin turbine dyna-flow to greatly reduce slippage, reduction of road noise, restyled interiors, power steering optional on all models and power brakes optional on the Roadmaster. Horsepower ranges include: Roadmaster – 188, Super – 170, and Special 130.
  • Chevrolet – The low-priced field leader has added a third series, the Bel Air, along with their Two-Ten and One-Fifty series. The entire line features new power train, improved automatic transmission, roomier bodies and many new convenience items. All models will offer power steering optional and the Automatic Eye optional, a mechanism that automatically lowers headlight beams for passing. Horsepower ranges include: Standard engine – 108, and the new “Blue Flame” – 115.
  • Oldsmobile – The third General Motors car to be unveiled this week is claimed to be the candidate for best looking, best driving car of all for 1953. The new Olds Rocket engine in the “98” is rated at 165 horsepower, has a higher 8 to 1 compression and a new 12 volt ignition system. Optional equipment includes power brakes, power steering, and Frigidaire car air conditioning. Lines have been re-engineered with long, sleek lines with plenty of exterior chrome.

Shakopee Theatre Admission Prices: Adults – $.50, Children 12-15 – $.35, Children Under 12 – $.12…Continuous show Sundays starting at 3 p.m.

The Hy-Point Hatchery and Feed Co. of New Prague will hold its fourth annual open house Saturday. “The entire hatchery and all its equipment will be open for the inspection of our customers and public,” said manager, Ralph Hendricks in his invitation to attend the open house.

A second fire siren was installed in Shakopee in the hope that fire calls may be more easily heard by firemen in all parts of the city.

To aid taxpayers in completing their 1952 federal income tax returns, a representative of the IRS will be at the Scott County courthouse from 9 a.m. until 4 p.m. There will be no charge made for this service.

Dr. Paul F. Nevin, Dentist…Office – Shakopee Theatre building, First St., Office hours 9-12 and 1-5. Evening by appointment.

January and February is the time to remodel…add a room, modernize your kitchen, finish the attic, paint and redecorate. Carpenters are now available. Materials and labor can be paid on our easy monthly F. H. A. payment plan…Gipson Lumber Co., Joseph Huber, Mgr.

Do you want more?? – More milk per cow…more cow comfort…more dairy products and less moisture…less barn odor…less expense?? We have it in the ventilation that pays for itself. Frank Knapp – Tel. RO97587.

Charles Schesso, prominent Shakopee businessman and civic leader for more than 30 years died suddenly of a heart attack at the age of 63. Funeral services with the rites of the Masonic order. Member of the Shakopee American Legion post of which the deceased was an original member. The King Solomon Lodge A. F. & A. M. of Shakopee will conduct the Masonic rites. Mr. Schesso had been suffering from a heart condition for the past several months, but recently had shown marked improvement. Monday morning he went to St. Francis hospital for some dental work and it was there that he suffered the fatal heart attack.

Construction on the addition to St. Mark’s parochial school estimated to cost nearly $200,000, will start this year. Hubert Swanson, architect of the Shakopee High School addition and the new St. Francis Hospital, is drawing plans for the addition which will virtually double the size of the parish school. The present school would no longer be adequate because of the continued increase in school enrollment and the projected increase expected during the next decade.

The Shakopee Volunteer Fire Department closed the pages of 1952 with a record of 54 local fire calls answered in the Shakopee city limits and 23 out of town calls.

Radio Repairs…There’s no delay, no putting it off when you call August B. Dellwo for radio maintenance. We are experts on all popular makes and models of radios and TVs – Sales and Service – 634 W. 2nd St.

Bakery Specials…White cake with chocolate fudge icing – $.59; oatmeal cookies – 2 doz. – $.29 – Valley Bakery, Elmer and Gene Dahl, Shakopee.

A virus infection hits Shakopee school pupils…The virus is evidently widespread throughout much of the southern Minnesota area. Many pupils in both the public and parochial schools are absent with what is believed to be a type of influenza. At St. Mark’s Sister Carmelita stated that about 20% of the pupils in each grade were absent from school with the greater majority of them out with this “flu.”

Car Owners…for easier driving in snow or mud – get Goodyear “studs,” the newest in snow tires.

To make good “party line” telephone service better, always remember to replace the phone receiver; allow reasonable intervals between your calls; be sure to hang up quickly when you find the line in use; release the line promptly to allow emergency calls through…Northwestern Bell Telephone system.

Clearance Sale at Dueber’s in Shakopee Monday…Remember you can buy denim overalls at Dueber’s for $2.98 at any time.

Auto Battery Sale…$8.95 Up (Exchange)…Tires – 25% discount; Tune-Up Special $6.95 – includes new points, clean plugs; adjust carburetor and set timing – Joe Morello Motor Sales, Shakopee

Best Buy of the Year…360 acre farm – 130 acres under cultivation and alfalfa and hay; 150 acres open pasture – balance in timber; 1 modern dwelling; 1 modern cottage; 54′ x 82′ barn – 37 stanchions, 2 calf pens; hen house capacity for 1700 hens; double garage, granary – All buildings good as new – Priced to sell at $13,000.

Free Estimates – Complete building services of any kind of structure. Footings, block work; stucco, framework, roofing, curbs, sidewalk, residential/commercial buildings and public buildings…Shakopee General Construction, Inc. (formerly Cy Fischer – 224 Sommerville, Shakopee)

Beauty Consultant Direct from the New York Salon of Helena Rubenstein…meet the personal representative of Helena Rubenstein, the world’s beauty authority. Let her give you a free beauty analysis and a complimentary home beauty course, compliments of Helena Rubenstein. Make your appointment today…time is limited. Scott County Drug…Walgreen Agency.

Leave a Reply

Your email address will not be published. Required fields are marked *